Ableton Book
The music industry is all about community.
Music connects people. Individuals come together, each with their own distinct talents, to create something that has never been done before. Ableton is a music production company that prides themselves on promoting this aspect of music. While they
mainly sell both production software and hardware, they are also selling a lifestyle of upbeat connectivity. They are one of the industry giants of music creation who focus on creative experimentation and community.
A Special Thank You
This promotional mailer would serve multiple purposes. It would thank the customers for participating in the Ableton community by giving them an exclusive sample pack through an interactive experience. Conductive ink on the last page would allow the recipient to plug in the mailer to their computer to use as a drum pad for their new pack. It would also serve as a way to advertise their new production software and other pieces of hardware.
Experimentation
Year: April 2022
Dimensions: 5"x8"
Material: Saddle-stitched booklet + Digital Deliverables