Savannah Common
Savannah needs to regroup.
Savannah has entertainment, and plenty of it. The issue lies in its organization. The city lacks a central entertainment platform and because of that, the public is not fully aware of city-wide events. There are multiple separate entertainment areas throughout Savannah but they are not cohesive.
Broughton St.
City Market
Congress St.
Plant Riverside
Canal District
River St.
Everything under one roof.
Savannah Common is the proposal that would pull everything together under one unified system. From Broughton to Hutchinson Island, this identity system would provide the public with an extensive, unified experience of Savannah that guarantees a comforting community and high quality amusement. The system provides way-finding signage, billboard marketing, social marketing, bus wraps, and projection systems to bring a sense of unified awareness to the downtown area.
A lively identity for the hostess city.
Year: September 2022
Dimensions: Varied
Material: Digital Mockups + Videos
